May 17, 2022
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CORAF Trains CSIR and Eight West African Countries' Communication Experts on Best Practices

The participants at the three-day workshop in Dakar, Senegal from May 25 to 27, 2021. The participants at the three-day workshop in Dakar, Senegal from May 25 to 27, 2021.
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A three-day workshop has been held for communication experts from the Council for Scientific and Industrial Research (CSIR) and eight West African Countries by the West and Central African Council for Agricultural Research and Development (CORAF/WECARD) in Dakar, Senegal on best communication practices in agricultural research and development.

The eight West African Countries are Benin, Burkina Faso, Mali, Senegal, Cote D’Ivoire, Sierra Leone, Nigeria and Niger.

Facilitators took the participants through topics including designing of effective communication strategy, writing and content production, ICTs for effective communication and a presentation of a revived agricultural technology dissemination platform, Market to Agricultural Innovations and Technologies (MITA).

The objective of the workshop was to stress the need for National Agricultural Research Systems (NARS) communication experts to disseminate agricultural technology information effectively to their audience.

Addressing participants at the workshop held from May 25 to 27, 2021, Dr. Abdullai Jalloh, the Director of Research and Innovation at CORAF, expressed delight at the turn-up of the communication experts and added, that will bring more gains in shoring up the effective dissemination of agricultural technology information.

He urged the participants to take what they learnt at the workshop seriously and apply them at their various institutions.

Making his presentation at the workshop, Mr. David Akana, the Communication and Marketing Manager of CORAF, led the participants through the designing of an effective communication strategy, writing and content production.

He said “a communication strategy is the backbone of any good marketing or communications programme”.

Mr. Akana added that, the strategy provides a focus with a clear goal and road map for how to best get messages to a target audience and ensures that, messages are memorable and move people to action. 

For Ms. Benedicta Nkrumah-Boateng, the Head of Corporate Affairs at CSIR, who was one of the participants, the public perception that science is difficult has been a major bottleneck in disseminating agricultural technology information.

She added that, CSIR is addressing this through ‘rebranding and visibility improvement’ in line with its new five year strategic plan (2021-2025)

CORAF is an international non-profit association of national agricultural research system in 23 West and Central Africa countries working to enhance prosperity, food and nutrition security in West and Central Africa.

Source: Corporate Affairs Division, CSIR

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Last modified on Tuesday, 08 June 2021 10:52
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