November 28, 2021
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CSIR-MAG Beekeeping Training:

‘Tolerate customers when they express frustrations at your product’

  • Responding to customer frustrations is critical in sustaining a business
  • Honey traders should consider their responses to frustrations and make amends if there is the need

Honey traders have been urged by the Council for Scientific and Industrial Research (CSIR) to be tolerant and ready to answer their customers’ frustrations if they want to sustain the consumption of their products.

 

At a field-based beekeeping training organised for honey traders and beekeepers by CSIR in collaboration with Canadian programme to boost agricultural extension services, Modernising Agriculture in Ghana (MAG), Mr. Alexander A. Obeng, a Marketing Officer with CSIR-Forestry Research Institute of Ghana (CSIR-FORIG), advised the need to be tolerant to listen and respond appropriately to customers who express their frustrations.

Mr. Obeng also urged honey traders to always be available when their customers need their attention, to promote patronage and satisfaction.

Additionally, he noted that, when customers do not get the right treatment and reception, they are bound to go elsewhere and as such, the need for the traders to consider appropriate ways to accept feedback willingly.

The Marketing Officer said many people prefer to refrigerate honey as a way of preservation however, he said that action led to crystallization (changing to solid forms) and may appear to have gone bad as such, “should a customer come and say he placed honey in the fridge and it is gone bad, you should be patient and explain the state of the honey to him”.

To sustain customer relationships, Mr. Obeng urged honey traders to make replacements when possible if explanations seem to be misunderstood and avoid reigning insults and shifting blames to their customers.

Meanwhile, Mr. Kwadwo Ansafo Arthur, one of the trainees who has practised beekeeping for 30 years, urged the youth to develop an interest in beekeeping since the start-up is not capital intensive and has good economic gains.

On his part, Mr. Emmanuel Agyei Odame, the Deputy Director at the Directorate of Agricultural Extension Services at MAG, said MAG collaborates with CSIR to help farmers increase their yields through the provision of agricultural extension services and knowledge and skills acquisition to improve their livelihoods.

He added that, MAG seeks to educate farmers on how to diversify, market and add value to their produce to increase their income generation.

Mr. Odame urged the participants to network among themselves so they can share knowledge about their produce to enlarge their customer base.

Mr. Emmanuel Agyei Odame, Deputy Director at MOFA Directorate of Agricultural Extension Services in a group photograph with some of the trainees in their beekeeping protective gear.

The Beekeeping Training was led by the Deputy Director-General of CSIR, Prof. Paul Bosu who took the participants through topics including Introduction to Beekeeping, Honey Bee Biology and Behaviour, Beehive, Beekeeping Equipment, Bee plants and Siting of Hives. Practical sessions were held for the trainees.

MAG is a five-year initiative programme funded by the Canadian government that focuses attention on demand-driven research and alternative methods of extension delivery with the objective of increasing productivity through intensive farming. MAG provides budgetary support to the Agricultural Research Institutes within CSIR. 

CSIR was established in 1958 and has 13 institutes namely CSIR-Water Research Institute, CSIR-Plant Genetic Resources and Research Institute, CSIR-Forestry Research Institute, CSIR-Crops Research Institute and CSIR-Water Research Institute.

The others are CSIR-Science Technology and Policy Research Institute, CSIR-Soil Research Institute, CSIR-Institute of Technological Information, CSIR-Food Research Institute and CSIR-Savannah Agricultural Research Institute.

CSIR-Institute of Industrial Research, CSIR-Oil Palm Research Institute, CSIR-Building and Roads Research are the rest.

Prof. Paul Bosu (right), the Deputy Director-General of CSIR, showing the trainees equipment used in beekeeping.   

 

Source: Corporate Affairs Division


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